Web writing tips: Large blocks of text are tiring to read…
Summary: On a landing page, such as your homepage, effective website text must be scannable to be effective. In my class, “Psychology of an Internet Customer,” I ask attendees the question, “What is...
View ArticleWhat is a blog and do I need one?
The technology world tends to get excited about new products and new ideas, blogging just being the example we’re going to discuss today. However, the average businessperson wisely views the technology...
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